WO
WooCommerce
Best for: WordPress-based store
FreeOpen SourceBest Value
WooCommerce powers 28% of all online stores. It's a free WordPress plugin that turns any WordPress site into a full e-commerce store with no transaction fees.
- Free plugin — no transaction fees, ever
- 30,000+ extensions for every feature you could need
- Total control over code, data, and customisation
Free tier: Listed as free — verify limitsPricing: Free (plugin) — hosting from $5/mo
BI
BigCommerce
Best for: High-volume enterprise commerce
Best Value
BigCommerce is the enterprise-grade Shopify alternative with no transaction fees, built-in B2B features, and superior SEO out of the box.
- Zero transaction fees on all plans — keep more of every sale
- Superior SEO with full URL control, AMP, and structured data
- Built-in B2B features: quote management, customer groups
Free tier: Check providerPricing: $39/mo Standard / $105/mo Plus / $399/mo Pro
EC
Ecwid
Best for: Add store to any existing website
FreeBest Value
Ecwid embeds an online store into any existing website — WordPress, Wix, Squarespace, or plain HTML. Sell on multiple channels without rebuilding your site.
- Embed into any existing website with a single code snippet
- Sell on Instagram, Facebook, TikTok, and Google simultaneously
- Free plan supports up to 10 products with no transaction fees
Free tier: Listed as free — verify limitsPricing: Free (10 products) / $21/mo Venture / $39/mo Business
GU
Gumroad
Best for: Creators selling digital products
FreeBest Value
Gumroad is the simplest way for creators to sell digital products, memberships, and courses. Used by 90,000+ creators including writers, designers, and developers.
- Free to start — no monthly fee, just 10% per sale
- Sell files, memberships, courses, and physical products
- Built-in audience tools, email updates, and follower system
Free tier: Listed as free — verify limitsPricing: Free (10% fee) / $10/mo (no cut above payment fees)