BU
Buffer
Best for: Individuals and small teams scheduling content
Free
Buffer is a clean, easy-to-use social media scheduler for individuals and small teams. Free plan supports 3 channels with 10 queued posts each. Paid tiers add analytics and team collaboration.
- Clean, easy-to-use social media scheduler for individuals and small
- Free plan supports 3 channels with 10 queued posts each
- Paid tiers add analytics and team collaboration
Free tier: Listed as free — verify limitsPricing: Free (3 channels) / $6/mo Essentials / $12/mo Team / $120/mo Agency
HO
Hootsuite
Best for: Enterprise social media teams
Hootsuite is one of the oldest and most feature-rich social media management platforms, supporting 35+ networks with advanced scheduling, team workflows, and analytics. Popular with large marketing teams.
- One of the oldest and most feature-rich social media management
- Popular with large marketing teams
- Cross-platform support
Free tier: Check providerPricing: $99/mo Professional / $249/mo Team
LA
Later
Best for: Visual content creators & Instagram
Free
Later started as an Instagram scheduler and expanded to all major platforms. Known for its visual content calendar and Linkin.bio landing page feature. Strong for e-commerce and influencer marketing.
- Started as an Instagram scheduler and expanded to all major platforms
- Known for its visual content calendar and Linkin.bio landing page
- Strong for e-commerce and influencer marketing
Free tier: Listed as free — verify limitsPricing: Free / $25/mo Starter / $45/mo Growth / $80/mo Advanced
ME
Metricool
Best for: Analytics-focused creators & agencies
Free
Metricool combines social media scheduling with comprehensive analytics and competitor tracking. Strong for data-driven marketers who want detailed performance reports alongside their scheduling workflow.
- Combines social media scheduling with comprehensive analytics
- Strong for data-driven marketers who want detailed performance reports
- Free tier available
Free tier: Listed as free — verify limitsPricing: Free / $22/mo Starter / $59/mo Advanced