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HotjarFree (35 daily sessions) / $39/mo Plus / $99/mo Business

Hotjar reveals how users interact with your site through heatmaps, session recordings, and feedback surveys. Complements traditional analytics by showing the WHY behind user behavior, not just the WHAT.

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4 Hotjar Alternatives in 2026

Considerations for Hotjar

  • Free plan limited to 35 daily session recordings
  • $99/mo Business tier required for most team features
  • GDPR compliance requires careful configuration
4 alternatives comparedConfirm current terms with providers
Google Analytics
Best for: Enterprise web analytics
Free
Google Analytics is the most widely used web analytics service. It tracks website traffic, user behavior, and conversions — but raises significant privacy concerns.
  • Most widely used web analytics service
  • It tracks website traffic, user behavior, and conversions
  • Free tier available
Free tier: Listed as free — verify limitsPricing: Free / $150K+/yr Analytics 360
Visit Google Analytics →View 6 Alternatives
Plausible Analytics
Best for: Privacy-first analytics
Top PickOpen SourceBest Value
Plausible is a lightweight, open-source web analytics tool that doesn't use cookies and is fully GDPR compliant. No personal data is collected.
  • Cookie-free tracking — fully GDPR compliant by default
  • Lightweight script (under 1KB) — no impact on page speed
  • Public dashboard option for transparency
Free tier: Check providerPricing: $9/mo (10K pageviews) / $18/mo (100K)
Visit Plausible Analytics →View 4 Alternatives
PostHog
Best for: Product analytics for developers
FreeOpen SourceBest Value
PostHog is an open-source product analytics platform that combines event tracking, funnels, recordings, feature flags, and A/B tests in one tool.
  • Session recordings + heatmaps to see exactly what users do
  • Feature flags and A/B testing built into the same platform
  • Self-host or cloud — generous 1M events/mo free tier
Free tier: Listed as free — verify limitsPricing: Free (1M events/mo) / Usage-based after
Visit PostHog →View 2 Alternatives
Microsoft Clarity
Best for: Free unlimited heatmaps & session recordings
Free
Microsoft Clarity is a completely free behavior analytics tool with unlimited heatmaps, session recordings, and AI-powered insights. No data limits, no sampling, no paid tiers. Pairs well alongside Google Analytics.
  • Completely free behavior analytics tool with unlimited heatmaps
  • No data limits, no sampling, no paid tiers
  • Pairs well alongside Google Analytics
Free tier: Listed as free — verify limitsPricing: Free (unlimited)
Visit Microsoft Clarity →View 4 Alternatives